The organization shall centralize and coordinate how information is disseminated and
manage how the organization is presented to the public.
Guidance
Public relations management may include, for example, managing media interactions, coordinating and logging all requests for interviews, handling and ‘triaging’ phone calls and e-mail requests, matching media requests with appropriate and available internal experts who are ready to be interviewed, screening all of information provided to the media, ensuring personnel are familiar with public relations and privacy policies.
A Public Relations Officer shall be assigned.
Guidance
The Public Relations Officer should consider the use of pre-define external contacts
(e.g. press, regulators, interest groups).
When offering cloud services, the organisation needs to have planned processes or procedures for:
The organization lists the relevant government actors with whom it is important to actively contact and, if necessary, get in touch quickly. These authorities include national law enforcement and supervisory authorities.
A clear contact person should be defined for the relevant authorities to act as a contact point for the organization.
The organization coordinates how relations with the public are managed by implementing a structured public relations management process. The organization assigns a dedicated Public Relations Officer (PRO) to handle all media interactions, manage requests for interviews, triage phone calls and emails requests, and ensure that public-facing information aligns with organizational policies.
The organization shall actively maintain contacts with stakeholders relevant to the organization's operations and other relevant actors related to the organization's operations and security.
The goal is especially to:
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